My Plate & Place with… Jo Emerson

Jo’s journey into coaching began after a life-changing event in 2011 that prompted her to reassess everything. Having worked as a BBC journalist and run a successful marketing consultancy while raising three daughters, Jo knows firsthand the pressures of juggling career and life. Her own personal growth has shaped her unique coaching style, which combines empathy, sharp insight, and a no-nonsense approach to getting to the heart of any issue.

Jo is a trusted media expert who receives frequent requests to appear on TV and radio. Whether discussing how to overcome limiting beliefs, build self-confidence, or navigate the complexities of modern life, Jo is known for her practical wisdom and relatable approach.

Describe your perfect day in London?

My perfect day in London starts early, arriving on the train from Bath with my husband and daughters. First stop? Brunch on Praed Street, a vibrant spot near Paddington (more on that below). After refuelling, we’d head to Westminster and cross the river to stroll along Southbank, soaking up the buzz all the way to the Globe. There’s nothing quite like watching world-class Shakespeare (Othello is my favourite).

Next, I’d add a little adventure by hiring a private speedboat to taxi us back up the Thames to Embankment. From there, we’d meander through Covent Garden for a spot of shopping, followed by a fancy dinner to round off the evening. If I could plan this on a crisp November or December day, we’d cap it all off with the Christmas lights open-top bus tour! London’s energy is magical at that time of year. Despite having lived in London for ten years and visiting often for work, I still feel like an excited tourist in our magnificent capital.

Favourite restaurant?

A few years ago, my husband surprised me with dinner at Frog by Adam Handling in Covent Garden. We were blown away – it’s an experience, not just a meal. Each course was intricate, imaginative, and utterly delicious. It was pricey, but worth every penny!

For something simpler, I love Paramount, a Lebanese restaurant near Paddington Station. It’s canteen-style with no airs or graces, but the food is phenomenal. The hummus is the best in town, and it’s perfect for a quick, satisfying bite before catching a train.

Best place for brunch?

Mihbaj on Praed Street is my absolute favourite. Their Fluffy Ijjeh (a Palestinian omelette) is a must-try, and the coffee is divine. It’s also a lovely place to work – light, airy, and welcoming. The wooden tables and friendly vibe make it a real gem. I keep asking the chef for his Ijjeh recipe, but he always says, ‘Next time!’

What was the last museum or gallery you visited?

I’ll admit, I’m not a massive museum-goer (blame being dragged around them as a child!), but the British Museum is fascinating. I’d love to spend a weekend there with a guide to fully immerse myself.

My all-time favourite is the V&A – especially the Egyptian jewellery department. If they ever introduced ‘try-on’ days, I’d be first in line!

Where are the best places to shop?

When I moved to London 30 years ago, I loved thrifting along Chelsea Road. It was cool, young, and fun. These days, I visit Covent Garden with my three teenage daughters. It’s the perfect mix of high-street stores, independent shops, and the indoor markets, plus great spots for tea and cake. I adore Covent Garden’s energy, from the buskers to the cobbled streets, but avoid the Tube station lifts! Instead, take the Elizabeth Line to Tottenham Court Road and walk down Charing Cross Road.

Preferred bar or pub for a great night out?

I’m a non-drinker, so I’m not the best for pub recommendations, but I love London’s old boozers. They’re full of character and charm, like stepping into a scene from EastEnders! I meet my writing group monthly in a classic Bloomsbury pub with varnished tables, sticky bars, and red-patterned carpets. It’s wonderfully nostalgic.

Most relaxing place to unwind?

Regent’s Park is my favourite green space. It’s an oasis in the city with gorgeous trees, tended gardens, and wild open spaces. I love running from Bloomsbury to Primrose Hill, where the views of London are breathtaking. There’s always just the right amount of people – enough to feel lively but never crowded.

If you had only one day in London, where would you visit?

The National Gallery. It’s been far too long since my last visit. I’d book a tour guide to make the most of it, then finish with some authentic Eastern food in Chinatown.

What is your top London tip?

Take the Elizabeth Line – it’s a game-changer. And walk as much as possible! Central London is more compact than you think, and you’ll spot amazing blue plaques, iconic buildings, and hidden gems you’d miss on public transport.

Tell us what you are currently up to?

One of the projects I’m most excited about is developing my first TV series aimed at teens. It’s an incredible opportunity to connect with young people on a larger scale, offering them relatable stories, practical advice, and inspiration to navigate the challenges of growing up. Teens face so much today – social media pressures, mental health struggles, and the quest to find their identity – and this series will address these issues head-on in a way that feels authentic and empowering.

In addition to this, I’m deeply involved in supporting St. Mungo’s, a phenomenal charity working to combat homelessness. Recently, I spent a day with their outreach team on the cold streets of London, meeting people who had slept rough overnight. It was a humbling and eye-opening experience to witness the immediate help they provide – hot drinks, food, warm clothing, and, most importantly, connection and compassion.

St. Mungo’s doesn’t just tackle physical needs; they also address mental health, which is often the biggest hurdle for those experiencing homelessness. Their outreach workers are incredible, offering lifelines to people who feel forgotten. As we head into winter, their work becomes even more crucial, and I’m determined to do everything I can to support their mission and amplify their voice.

Alongside these projects, I’m also finalising my second non-fiction book, Be Confident, due out in March 2026. It’s a comprehensive guide to reclaiming your confidence, packed with practical tools and insights for anyone struggling with low self-esteem.

Finally, I’m recording season three of my podcast, Tell Me Who You Really Are, where I coach guests live, including some well-known faces. Add to that my daily psychology TikTok deep dives, client coaching, and leadership workshops, and life is wonderfully full and fulfilling right now!

To find out more about Jo’s coaching services check out her website for all the details:

https://www.jo-emerson.com/

[email protected]

Also, follow Jo on Instagram @jo_emerson_ to keep up to date with her latest news and projects!